BRD

Developing a brand identity for a locally rooted, deep-fried chicken eatery under the guidance of renowned chef Omar Rodrigues was an exciting project. Following the successful launch of SLAB Test Kitchen, the culinary group sought to diversify their portfolio with distinct offerings, each boasting its unique product and brand. Working closely with the operational team, our goal was to create a brand identity that not only stood out in the market but also conveyed an ambiance of laid-back sophistication. The result? A cohesive set of brand assets, from menu and packaging designs to custom decals, all reflecting the restaurant's vibrant spirit and commitment to quality dining experiences in Dubai.